The Quaker Steak & Lube® Franchising Blog

Multi-Unit Franchisee Magazine Names TA Restaurant Group a 2017 MVP Award Recipient

Quaker Steak & Lube® is proud to announce that the TA Restaurant Group received the Multi-Brand Growth MVP Award at this year’s Multi-Unit Franchising Conference!

It’s been a high-octane ride since TravelCenters of America opened their first franchise location 23 years ago, and we are proud to have been recognized with this prestigious award by our peers in the industry. During the 2017 Multi-Unit Franchising Conference, the Multi-Brand Growth Award was presented to John Ponczoch on behalf of the TA Restaurant Group in recognition of the group’s dedication to growing and expanding all company-owned franchises nationwide.

What Made TA Restaurant Group the Best Choice?

As one of the franchising industry’s largest awards, we were up against some of today’s most successful operators, innovators and creative thinkers, but nonetheless stood out from the competition. One of the main qualifications for the MVP Award is recipients must demonstrate effective expansion of multiple brands across the U.S., which TA Restaurant Group has excelled at. The company began franchising in 1994 with its first Subway franchise, and since then has grown to be one of the country’s largest multi-unit operators, expanding its franchise network substantially to include more than 600 units with 40 different foodservice concepts across the country. It’s also worthy to note that our overall sales in 2016 were just south of $200 million, almost a $50 million increase from the previous year — talk about rapid expansion!

Tell Me More About TravelCenters Of America!

The TA Restaurant Group is much more than your average franchise brand owner. As a Fortune 500 company, this one-of-a-kind brand group offers fueling, truck repair, convenience stores, and more than 850 QSR concepts and food outlets in 43 states — which includes all restaurants owned and operated, as well as both franchised to others and ourselves! What started in 1994 with a small Subway franchise has now evolved into one of the country’s largest multi-unit operators. The recent acquisitions of Quaker Steak & Lube, Iron Skillet and Country Pride have only helped build the brand larger than it’s ever been before. Since 2014 alone, the TA Restaurant Group has added a total of 11 brands to our ever-growing portfolio, helping us tap into entirely new consumer segments and demographics.

Here’s What Makes TA Restaurant Group A Strong Bet.

With a sales growth of over $40 million in 2016 alone, it’s no surprise that the unit growth was also up by 27-percent! In addition to recently accepting the Multi-Brand Leadership Award, TA has received a number of outstanding awards throughout their franchise portfolio as well including:

  • NPS Report Card – Awarded to Burger King for exceeding the rating for overall guest service that the top 20-percent of all BK restaurants received.
  • P2 Scorecard – The Lake Park, Georgia Popeyes ranked #70 out of a total of 1,805 restaurants in the franchise system.
  • Guest Satisfaction Survey Score – While the national average was 72-percent, TA Restaurant Group’s Taco Bell franchise far exceeded this at 84-percent.
  • Golden Bell – The Coachella, California Taco Bell was named the top operating restaurant in the franchise system.
  • Customer Service Olympics – Several Subway locations operated by TA Restaurant Group were recognized for outstanding performance and focus on customer service.

Remember that Quaker Steak & Lube® was one of the larger acquisitions by TA Restaurant Group in recent years, which included a total of 50 locations across the United States! Since taking the reins, we’ve put new processes in place in an effort to reinvigorate the Quaker Steak & Lube brand across the board, and between TravelCenters of America’s in-depth experiences and vast resources and Quaker Steak & Lube’s loyal following, the brand is gearing up for aggressive growth.

 

Help us continue to expand nationwide! Bring Quaker Steak & Lube® and its one-of-a-kind dining experience to your market. Opportunities are available! Please fill out our franchise application for more information or call 1-877-695-8231. Come expand Lube Nation with us!